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    Geraldine Eliot

    founder & principal instructional designer

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    I’ve spent 25+ years doing this work in one form or another – teaching, writing, instructional design, content development – long enough to know the difference between training that looks good in a proposal, training that doesn’t put people to sleep and skills that they can execute in their day to day work right away.

    Most of my career has been solving the same problem from different angles: taking what’s in someone’s head or buried in outdated or scattered octopus-like documentation and turning it into content that’s clear, usable, and built for how people actually learn and work.

    I’ve had the privilege of working with a variety of clients and partners, from government to non-profits and the private sector, on material that I’m truly proud of. Whether it’s courses on climate change for Metro Vancouver, sustainability for The Co-operators, health equity for the National Collaborating Centre for Determinants of Health (say that five times fast!), or supporting sales teams with Customer Education materials at Eminence Organic Skin Care, I work with a sense of humour, an eye for budget, and a strong focus on overarching organizational goals and strategy.

    I also developed and taught BCIT’s Using AI for Technical Writing course – the first AI course built into their tech writing program – because I wanted to actually understand responsible AI adoption before coaching anyone else through it.

    why ‘outspan’?

    The name comes from my South African roots – outspan is an old word for unyoking the oxen, stopping the wagon, and letting everyone rest before moving on. I chose it because that’s exactly what good learning and development and grounded AI adoption should do: create the pause that lets people actually absorb something, build a real habit, or adopt a new way of working, rather than rushing straight from one initiative to the next.


    “[Geraldine] has an exceptional ability to work with a variety of clients, some challenging, and bring their projects to fruition. She is a skilled facilitator, writes in a clear and audience appropriate manner, and consistently guides her team to carry out the client’s vision while bringing in her experience and expertise. Her ability to create engaging, relevant learning activities in an online environment is stellar. I can’t say enough good things about Geraldine’s skills and approach!!”
    John McLeod
    PathWise Solutions Inc

    “Geraldine is a proficient, talented, and detail-oriented writer and communications professional. You can rely on Geraldine 100%. We’ve taught together at BCIT for many years. In addition, Geraldine was on my team at the non-profit Pain BC. I was so grateful to work with her. She always asks great questions, takes initiative, and follows through with humour and intelligence. If you’re lucky enough to with Geraldine, you can guarantee you’ll get great results.”

    Andrea Noble
    Pain BC
    “Geraldine is a skilled and innovative writer and instructional designer, capable of taking on high-level strategic assignments as well as being exceptionally productive and effective at the nuts and bolts of instructional design and writing project work. I whole-heartedly recommend her for a lead role on any writing team that is navigating the AI transition and looking ahead to the creative and technical possibilities that unfold from it. Geraldine is simultaneously a leader in current best practices, and an innovator harnessing emerging trends in communications and education.”
    Dan Bashaw
    LXD Integral Learning Ltd.
    “Geraldine is an exceptional human being, first off, in addition to being a brilliant writer, designer and project manager. The two projects she created for me have become a huge source of revenue for my company. My visions were put into into concrete reality because of Geraldine, and I am truly grateful.”
    David Goodman
    Heaven Can Wait – Emergency First Aid Training

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